diff --git a/mcp-server/profiler.html b/mcp-server/profiler.html
index 039f718..96ffdc4 100644
--- a/mcp-server/profiler.html
+++ b/mcp-server/profiler.html
@@ -2,6 +2,8 @@
 <html><head>
 <meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1">
 <title>Profiler Index · Staffing Co-Pilot</title>
+<link rel="stylesheet" href="https://unpkg.com/leaflet@1.9.4/dist/leaflet.css">
+<script src="https://unpkg.com/leaflet@1.9.4/dist/leaflet.js"></script>
 <style>
 *{margin:0;padding:0;box-sizing:border-box}
 html,body{overflow-x:hidden}
@@ -37,6 +39,36 @@ td.role .pill{display:inline-block;padding:2px 7px;border-radius:9px;font-size:9
 .ticker-pill.associated{background:#0d1830;border:1px solid #58a6ff66;color:#58a6ff}
 .ticker-pill.exact{background:#0d2818;border:1px solid #2ea043;color:#3fb950}
 
+/* Hero — the thesis panel that frames the data corpus's value. */
+.thesis{background:linear-gradient(135deg,#0d2818 0%,#0d1830 50%,#1a1410 100%);border:1px solid #2ea04344;border-radius:12px;padding:18px 22px;margin-bottom:14px;position:relative;overflow:hidden}
+.thesis::before{content:'';position:absolute;top:0;left:0;right:0;height:2px;background:linear-gradient(90deg,#3fb950 0%,#58a6ff 50%,#d29922 100%)}
+.thesis h2{font-size:18px;color:#e6edf3;font-weight:700;letter-spacing:-0.4px;margin-bottom:6px}
+.thesis .sub{font-size:12px;color:#8b949e;line-height:1.6;margin-bottom:14px;max-width:880px}
+.thesis .sub b{color:#3fb950;font-weight:600}
+.bai-row{display:flex;gap:24px;align-items:baseline;flex-wrap:wrap;margin-bottom:14px}
+.bai-block{display:flex;flex-direction:column;gap:2px}
+.bai-label{font-size:9px;color:#545d68;text-transform:uppercase;letter-spacing:1.4px;font-weight:700}
+.bai-value{font-size:26px;font-weight:700;color:#e6edf3;font-family:ui-monospace,monospace;letter-spacing:-0.5px;font-variant-numeric:tabular-nums}
+.bai-value.up{color:#3fb950}
+.bai-value.down{color:#f85149}
+.bai-sub{font-size:10px;color:#8b949e;margin-top:1px}
+.markets-strip{display:flex;gap:6px;flex-wrap:wrap;font-size:10px}
+.market-pill{padding:3px 9px;border-radius:9px;font-weight:600;border:1px solid;letter-spacing:0.4px}
+.market-pill.live{background:#0d2818;border-color:#3fb950;color:#3fb950}
+.market-pill.next{background:#0d1830;border-color:#58a6ff;color:#58a6ff}
+.market-pill.queue{background:#161b22;border-color:#21262d;color:#545d68}
+.market-pill.queue::before{content:'· '}
+
+/* Map panel below basket — populates when a ticker is selected. */
+.signal-map-wrap{display:none;background:#0d1117;border:1px solid #171d27;border-radius:10px;padding:14px;margin-bottom:14px}
+.signal-map-wrap.active{display:block}
+.signal-map-header{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:10px}
+.signal-map-title{font-size:11px;color:#545d68;text-transform:uppercase;letter-spacing:1.2px;font-weight:600}
+.signal-map-title b{color:#58a6ff;font-family:ui-monospace,monospace}
+.signal-map-meta{font-size:11px;color:#8b949e}
+.signal-map{height:340px;border-radius:8px;border:1px solid #1f2631;overflow:hidden}
+.signal-map .leaflet-container{background:#0a0d12}
+
 /* Scrolling ticker basket — top strip showing every public issuer
    the profiler index has surfaced, with live price + day-change. */
 .basket-wrap{background:#0a0d12;border:1px solid #171d27;border-radius:10px;margin-bottom:14px;overflow:hidden;position:relative}
@@ -81,6 +113,43 @@ td.role .pill{display:inline-block;padding:2px 7px;border-radius:9px;font-size:9
   </nav>
 </div>
 <div class="content">
+  <!-- Hero thesis — frames what this data corpus actually is. The
+       profiler index isn't just a contractor directory; it's a
+       construction-activity signal that surfaces public issuers months
+       before quarterly earnings does. Each metric here is computed
+       from the live data, not pre-baked. -->
+  <div class="thesis" id="thesis">
+    <h2>Chicago Construction Activity Signal Engine</h2>
+    <div class="sub">
+      Every contractor name in this corpus is also a forward indicator on the public equities they touch. Permits filed today predict construction starts ~45 days out, staffing windows ~2 weeks before that, and revenue recognition months later. The associated-ticker network surfaces this signal <b>before</b> it lands in any 10-Q.
+    </div>
+    <div class="bai-row">
+      <div class="bai-block">
+        <span class="bai-label">Building Activity Index — today</span>
+        <span class="bai-value" id="bai-value">—</span>
+        <span class="bai-sub" id="bai-sub">awaiting basket prices</span>
+      </div>
+      <div class="bai-block">
+        <span class="bai-label">Indexed build value</span>
+        <span class="bai-value" id="bav-value">—</span>
+        <span class="bai-sub" id="bav-sub">across surfaced issuers</span>
+      </div>
+      <div class="bai-block">
+        <span class="bai-label">Network depth</span>
+        <span class="bai-value" id="net-value">—</span>
+        <span class="bai-sub" id="net-sub">issuers · attributions</span>
+      </div>
+      <div class="bai-block" style="flex:1;min-width:240px">
+        <span class="bai-label">Market replication roadmap</span>
+        <div class="markets-strip" style="margin-top:4px">
+          <span class="market-pill live">Chicago — live</span>
+          <span class="market-pill next">NYC DOB — adapter ready</span>
+          <span class="market-pill queue">LA County · Houston BCD · Boston ISD · DC DCRA</span>
+        </div>
+      </div>
+    </div>
+  </div>
+
   <div class="basket-wrap" id="basket-wrap" style="display:none">
     <div class="basket-label">
       <span><span id="bk-count">0</span> public issuers in this view <span class="meta" id="bk-meta"></span></span>
@@ -88,6 +157,18 @@ td.role .pill{display:inline-block;padding:2px 7px;border-radius:9px;font-size:9
     </div>
     <div class="basket-track" id="basket"></div>
   </div>
+
+  <!-- Per-ticker permit map — shows where the selected issuer's
+       attributed contractor activity is actually happening. Same
+       leaflet pattern as the contractor profile, scoped to one ticker. -->
+  <div class="signal-map-wrap" id="signal-map-wrap">
+    <div class="signal-map-header">
+      <span class="signal-map-title">Where <b id="signal-map-ticker">—</b> activity is happening</span>
+      <span class="signal-map-meta" id="signal-map-meta">—</span>
+    </div>
+    <div class="signal-map" id="signal-map"></div>
+  </div>
+
   <div class="controls">
     <input class="s" id="q" type="text" placeholder="Filter by contractor name (e.g., Target, Turner)" autocomplete="off">
     <select id="since">
@@ -115,6 +196,9 @@ document.getElementById('back-console').href = P+'/console';
 var sortKey='total_cost', sortDir='desc';
 var lastRows=[];
 var tickerFilter=null; // selected ticker for filtering the table
+var lastQuotes={};     // ticker → quote (price, day_change_pct)
+var lastBasket=[];     // basket rows aggregated from lastRows
+var signalMap=null;    // leaflet map instance for the per-ticker view
 
 function clearChildren(el){ while(el.firstChild) el.removeChild(el.firstChild); }
 function fmt$(n){
@@ -229,16 +313,21 @@ function buildBasket(){
         c.classList.toggle('selected', c.dataset && c.dataset.ticker===tickerFilter);
       });
       document.getElementById('bk-clear').style.display = tickerFilter ? 'inline' : 'none';
+      showSignalMap(tickerFilter);
       render();
     };
     track.appendChild(card);
   });
-  // Batch-fetch quotes and update each card
+  lastBasket = basketRows;
+  // Update the hero panel right away with what we know without prices
+  updateThesisMetrics();
+  // Batch-fetch quotes and update each card + thesis
   fetch(P+'/intelligence/ticker_quotes',{
     method:'POST',headers:{'Content-Type':'application/json'},
     body:JSON.stringify({tickers:basketRows.map(function(b){return b.ticker})})
   }).then(function(r){return r.json()}).then(function(qd){
     var quotes=qd.quotes||{};
+    lastQuotes = quotes;
     document.getElementById('bk-meta').textContent='quotes via Stooq · '+(qd.duration_ms||0)+'ms';
     Array.prototype.forEach.call(track.children, function(card){
       var t=card.dataset.ticker; var q=quotes[t];
@@ -250,11 +339,142 @@ function buildBasket(){
       else if(q.day_change_pct>=0){ ch.textContent='+'+q.day_change_pct.toFixed(2)+'%'; ch.className='ch up'; }
       else { ch.textContent=q.day_change_pct.toFixed(2)+'%'; ch.className='ch down'; }
     });
+    updateThesisMetrics();
   }).catch(function(){
     document.getElementById('bk-meta').textContent='quote fetch failed';
   });
 }
 
+// Compute the Building Activity Index and update the hero panel.
+// BAI = attribution-weighted day-change % across surfaced issuers.
+// "Indexed build value" = total dollars of permits attributable to
+// any public issuer in this view (sum across attributing contractors).
+// "Network depth" = issuer count + total attributions.
+function updateThesisMetrics(){
+  if(!lastBasket.length){
+    document.getElementById('bai-value').textContent='—';
+    document.getElementById('bai-sub').textContent='awaiting basket data';
+    return;
+  }
+  // BAI: weighted average of day_change_pct, weight = attribution count.
+  var weightedSum=0, weightTotal=0, contributors=[];
+  lastBasket.forEach(function(b){
+    var q = lastQuotes[b.ticker];
+    if(q && q.day_change_pct!=null){
+      var w = b.count || 1;
+      weightedSum += q.day_change_pct * w;
+      weightTotal += w;
+      contributors.push({ticker:b.ticker, day:q.day_change_pct, weight:w});
+    }
+  });
+  var bai = weightTotal>0 ? (weightedSum/weightTotal) : null;
+  var baiEl = document.getElementById('bai-value');
+  var baiSub = document.getElementById('bai-sub');
+  if(bai==null){
+    baiEl.textContent='—'; baiSub.textContent='no quotes settled yet';
+    baiEl.className='bai-value';
+  } else {
+    var sign = bai>=0 ? '+' : '';
+    baiEl.textContent = sign + bai.toFixed(2) + '%';
+    baiEl.className = 'bai-value ' + (bai>=0?'up':'down');
+    contributors.sort(function(a,b){return Math.abs(b.day*b.weight) - Math.abs(a.day*a.weight)});
+    var top = contributors.slice(0,3).map(function(c){return c.ticker+' '+(c.day>=0?'+':'')+c.day.toFixed(1)+'%'}).join(' · ');
+    baiSub.textContent = contributors.length+' issuers contributing · top: '+top;
+  }
+  // Indexed build value
+  var totalCost = 0;
+  lastRows.forEach(function(r){
+    var ts=(r.tickers&&r.tickers.direct?r.tickers.direct:[]).concat(r.tickers&&r.tickers.associated?r.tickers.associated:[]);
+    if(ts.length>0) totalCost += (r.total_cost||0);
+  });
+  var bav = totalCost>=1e9 ? '$'+(totalCost/1e9).toFixed(2)+'B' : totalCost>=1e6 ? '$'+(totalCost/1e6).toFixed(0)+'M' : '$'+Math.round(totalCost/1e3)+'K';
+  document.getElementById('bav-value').textContent = bav;
+  document.getElementById('bav-sub').textContent = lastBasket.length+' issuers in scope';
+  // Network depth
+  var totalAttrib = lastBasket.reduce(function(s,b){return s + (b.count||0)},0);
+  document.getElementById('net-value').textContent = lastBasket.length + ' / ' + totalAttrib;
+  document.getElementById('net-sub').textContent = 'issuers / attribution edges';
+}
+
+// Per-ticker map: when a ticker is selected, plot the contractor
+// permit locations attributed to that ticker. Pulls lat/lng for each
+// attributed contractor from the contractor profile endpoint and
+// merges. Caches per-ticker so toggling is instant.
+var mapCache = {};
+function showSignalMap(ticker){
+  var wrap=document.getElementById('signal-map-wrap');
+  if(!ticker){ wrap.classList.remove('active'); if(signalMap){signalMap.remove(); signalMap=null;} return; }
+  wrap.classList.add('active');
+  document.getElementById('signal-map-ticker').textContent = ticker;
+  document.getElementById('signal-map-meta').textContent = 'loading permits…';
+  // Find the contractors attributed to this ticker
+  var attrib = lastRows.filter(function(r){
+    var ts=(r.tickers&&r.tickers.direct?r.tickers.direct:[]).concat(r.tickers&&r.tickers.associated?r.tickers.associated:[]);
+    return ts.some(function(t){return t.ticker===ticker});
+  });
+  if(!attrib.length){
+    document.getElementById('signal-map-meta').textContent='no attributed contractors';
+    return;
+  }
+  // Use the contractor_profile endpoint per attributed contractor (cap at 6)
+  // to pull their geocoded permits, then render. Cached per ticker.
+  if(mapCache[ticker]){
+    drawSignalMap(ticker, mapCache[ticker]);
+    return;
+  }
+  var names = attrib.slice(0,6).map(function(r){return r.name});
+  Promise.all(names.map(function(n){
+    return fetch(P+'/intelligence/contractor_profile',{
+      method:'POST',headers:{'Content-Type':'application/json'},
+      body:JSON.stringify({name:n})
+    }).then(function(r){return r.json()}).then(function(d){
+      var perms = (d.history && d.history.recent_permits) || [];
+      return perms.filter(function(p){return p.lat&&p.lng}).map(function(p){
+        return Object.assign({contractor:n}, p);
+      });
+    }).catch(function(){return []});
+  })).then(function(arrs){
+    var all = arrs.reduce(function(a,b){return a.concat(b)},[]);
+    mapCache[ticker] = all;
+    drawSignalMap(ticker, all);
+  });
+}
+function drawSignalMap(ticker, permits){
+  if(signalMap){ signalMap.remove(); signalMap=null; }
+  if(!permits.length){
+    document.getElementById('signal-map-meta').textContent='0 geocoded permits across attributed contractors';
+    return;
+  }
+  document.getElementById('signal-map-meta').textContent = permits.length + ' geocoded permits across ' + new Set(permits.map(function(p){return p.contractor})).size + ' contractors';
+  signalMap = L.map('signal-map',{zoomControl:true, attributionControl:false}).setView([41.88,-87.63], 11);
+  L.tileLayer('https://{s}.basemaps.cartocdn.com/dark_all/{z}/{x}/{y}{r}.png',{maxZoom:19}).addTo(signalMap);
+  var bounds=[];
+  var maxCost = Math.max.apply(null, permits.map(function(p){return Number(p.cost)||1}));
+  permits.forEach(function(p){
+    var c=Number(p.cost)||0;
+    var radius = 4 + (c/maxCost)*14;
+    var color = c>=1000000?'#f85149':c>=100000?'#d29922':'#3fb950';
+    var marker = L.circleMarker([p.lat,p.lng],{radius:radius,color:color,weight:1,fillOpacity:0.55});
+    var pop=document.createElement('div');
+    pop.style.cssText='font-family:ui-monospace,monospace;font-size:11px;color:#0a0d12;min-width:200px';
+    var top=document.createElement('div'); top.style.cssText='font-weight:700;margin-bottom:3px;color:#1f6feb';
+    top.textContent=ticker+' attribution';
+    pop.appendChild(top);
+    var con=document.createElement('div'); con.textContent=p.contractor; con.style.fontWeight='600';
+    pop.appendChild(con);
+    var meta=document.createElement('div'); meta.style.color='#545d68';
+    meta.textContent='$'+c.toLocaleString()+' · '+(p.date||'?')+' · '+(p.work_type||'?');
+    pop.appendChild(meta);
+    var addr=document.createElement('div'); addr.style.color='#545d68';
+    addr.textContent=p.address||'?';
+    pop.appendChild(addr);
+    marker.bindPopup(pop);
+    marker.addTo(signalMap);
+    bounds.push([p.lat,p.lng]);
+  });
+  if(bounds.length>1) signalMap.fitBounds(bounds,{padding:[28,28]});
+}
+
 function render(){
   var host=document.getElementById('result');
   clearChildren(host);
@@ -370,6 +590,7 @@ document.getElementById('bk-clear').addEventListener('click',function(){
   tickerFilter=null;
   document.getElementById('bk-clear').style.display='none';
   Array.prototype.forEach.call(document.querySelectorAll('.bk-card.selected'), function(c){c.classList.remove('selected')});
+  showSignalMap(null);
   render();
 });
 
